Frame Brands Guide
Empire Optical Frame Brands Guide (with Brand Overviews)
Note: These are many of the brands currently in-stock at Empire Optical. Over time, there brands carried can possibly change. The following descriptions are based on general brand image and positioning. Specific details about 2024 collections might vary. To look online at the brands and frames we carry, check them out on our website:
View Empire Optical’s Current Eyeglass Inventory
Luxury and High-End
- Caviar: Caviar might ventures into eyewear with a focus on exclusivity and opulence. Expect bold designs, premium materials, and limited editions with precious metals and stones.
- Giorgio Armani: Synonymous with Italian elegance, Armani eyewear embodies sophistication and timeless style. The 2024 collection could feature refined shapes, rich colors, and high-quality materials.
- Giorgio Valmassoi: This Italian brand is known for its handcrafted luxury eyewear. Expect exquisite details, innovative designs, and a strong emphasis on craftsmanship.
Fashion-Forward
- Esquire: Targeting the modern man, Esquire eyewear likely offers a blend of classic and contemporary styles.The 2024 collection might feature sharp lines, bold colors, and versatile frames.
- Jhane Barnes: Known for its fashion-forward designs, Jhane Barnes eyewear probably reflects the latest trends. Expect edgy shapes, unique color combinations, and statement pieces.
- Kate Spade: With a playful and feminine aesthetic, Kate Spade eyewear often features whimsical details and vibrant colors. The 2024 collection might incorporate fresh patterns, unexpected materials, and a youthful spirit.
Classic and Timeless
- Erker’s 1879/ERKERS 1879: As a heritage brand, Erker’s likely offers classic eyewear with a focus on quality and craftsmanship. The 2024 collection could feature timeless shapes, refined details, and a nod to tradition.
- Jones New York: Known for its professional attire, Jones New York eyewear likely offers polished and versatile styles. The 2024 collection might feature clean lines, neutral colors, and a sophisticated look.
Contemporary and Fashion-Forward
- Kensie: Known for its feminine and trendy designs, Kensie eyewear often incorporates bold colors, playful patterns, and fashionable shapes. Target audience: young women seeking stylish accessories.
- KLIIK PETITE: Designed specifically for smaller faces, KLIIK PETITE offers chic and compact eyewear options. Expect stylish frames with a focus on fit and comfort. Target audience: women with smaller facial features.
- L.A. Eyeworks: A brand synonymous with California cool, L.A. Eyeworks delivers contemporary and edgy designs. Look for bold colors, unique shapes, and a strong emphasis on fashion-forward styles. Target audience: trendsetters and fashion-conscious individuals.
- Marie Claire: Reflecting the sophistication of the magazine, Marie Claire eyewear offers a blend of classic and contemporary styles. Expect elegant frames with attention to detail. Target audience: modern women with refined taste.
- Michael Kors: Synonymous with luxury and glamour, Michael Kors eyewear embodies a sophisticated and polished aesthetic. Expect high-quality materials, classic shapes, and a touch of opulence. Target audience: upscale consumers seeking designer eyewear.
- Modo: A pioneer in eco-friendly eyewear, Modo offers stylish frames made from sustainable materials. Look for modern designs with a conscious appeal. Target audience: environmentally conscious individuals who value style.
- Nike: Performance and style converge in Nike eyewear. Expect functional designs with athletic aesthetics. Target audience: active individuals seeking eyewear that complements their lifestyle.
- Oakley: A leading sports performance brand, Oakley eyewear is renowned for its innovative technology and high-performance lenses. Look for rugged, functional designs with a sporty edge. Target audience: athletes and outdoor enthusiasts.
- Original Penguin: With a heritage in classic American style, Original Penguin eyewear offers a preppy and timeless look. Expect traditional shapes with modern twists. Target audience: individuals seeking a classic yet contemporary style.
- Polo: Associated with the world of sports and luxury, Polo eyewear embodies a sophisticated and preppy aesthetic. Expect classic designs with a touch of elegance. Target audience: upscale consumers seeking a refined look.
- Prada: A symbol of Italian luxury, Prada eyewear offers high-end designs with a strong emphasis on fashion and craftsmanship. Expect cutting-edge styles and premium materials. Target audience: discerning individuals who appreciate luxury.
Independent and Avant-Garde
- Kliik:denmark: Known for its minimalist and Scandinavian design, Kliik:denmark offers clean lines and functional eyewear. Expect high-quality craftsmanship and a focus on comfort. Target audience: individuals who appreciate understated elegance.
- Lafont: A French luxury brand, Lafont is renowned for its artistic and handcrafted eyewear. Expect unique designs, high-quality materials, and a strong emphasis on individuality. Target audience: fashion-forward individuals seeking exclusive eyewear.
- Line Art: Specializing in ultra-light titanium frames, Line Art offers comfortable and stylish eyewear. Expect innovative designs and a focus on wearability. Target audience: individuals who prioritize comfort and style.
- MENIZZI: With a focus on contemporary design, MENIZZI offers stylish and innovative eyewear. Expect modern shapes and a combination of fashion and function. Target audience: fashion-conscious individuals seeking unique eyewear.
- Minamoto: Inspired by Japanese culture, Minamoto eyewear combines traditional craftsmanship with modern aesthetics. Expect unique designs and a focus on quality. Target audience: individuals who appreciate artisanal products and unique styles.
- Nifties: Catering to a younger audience, Nifties offers fun and affordable eyewear. Expect trendy designs and a focus on style without breaking the bank. Target audience: young people seeking fashionable and budget-friendly eyewear.
- NW 77TH: Often associated with independent eyewear boutiques, NW 77th offers a curated selection of unique and interesting frames. Expect a mix of established and emerging trends. Target audience: individuals seeking distinctive and exclusive eyewear.
- Orgreen: Known for its bold and avant-garde designs, Orgreen eyewear pushes the boundaries of eyewear fashion. Expect unconventional shapes and a strong emphasis on individuality. Target audience: fashion-forward individuals who dare to be different
- Ovvo: With a focus on comfort and style, Ovvo eyewear offers ergonomic designs and fashionable frames. Expect a blend of function and fashion. Target audience: individuals who value both comfort and style.
- Paradigm: Known for its innovative materials and designs, Paradigm eyewear offers a unique and modern aesthetic. Expect cutting-edge technology and stylish frames. Target audience: early adopters and tech-savvy individuals.
- ProDesign: Combining Scandinavian minimalism with advanced technology, ProDesign eyewear offers comfortable and stylish frames. Expect clean lines and a focus on functionality. Target audience: individuals who appreciate modern and functional design.
Other Brands
- Easy Clip, Easy Twist, EASYCLIP, Eco, Evatik, FYSH, HEYELANDER, IG, Joan Collins, Joan Collins-Titanium: These brands require further research to provide detailed descriptions. However, based on their names, we can speculate on their focus:
- Easy Clip, Easy Twist, EASYCLIP: Likely offer clip-on sunglasses or interchangeable lenses for convenience.
- Eco: Probably emphasizes sustainability and eco-friendly materials.
- Evatik, FYSH, HEYELANDER: Might focus on sports or active lifestyles.
- IG: Could be a digitally-native brand with a strong social media presence.
- Joan Collins, Joan Collins-Titanium: Likely target a mature audience with classic and glamorous styles.
View Empire Optical’s Current Eyeglass Inventory
Detailed Brand Descriptions
Caviar
Brand Identity and Target Audience: Caviar targets a high-end, luxury-seeking consumer.Core Values and Aesthetic: The brand embodies opulence, craftsmanship, and timeless elegance. Expect premium materials, intricate designs, and a focus on exclusivity.
Easy Clip, Easy Twist, EASYCLIP
Brand Identity and Target Audience: These brands cater to a practical, budget-conscious consumer seeking functional eyewear solutions.Core Values and Aesthetic: Simplicity, convenience, and affordability are core values.The aesthetic is straightforward, functional, and possibly playful.
Eco
Brand Identity and Target Audience: Eco targets environmentally conscious consumers who prioritize sustainability.Core Values and Aesthetic: The brand centers on eco-friendly materials, ethical production, and minimal environmental impact. The aesthetic is modern, clean, and minimalist.
Erker’s 1879, ERKERS 1879
Brand Identity and Target Audience: These brands target a traditional, classic-oriented consumer who appreciates heritage and craftsmanship.Core Values and Aesthetic: The brands emphasize tradition, quality, and timeless design.The aesthetic is classic, elegant, and possibly incorporates vintage elements.
Ernest Hemingway
Brand Identity and Target Audience: The brand targets a sophisticated, masculine consumer who appreciates adventure and classic style. Core Values and Aesthetic: The brand blends rugged masculinity and refined elegance.The aesthetic is classic, timeless, and with a touch of adventure.
Esquire
Brand Identity and Target Audience: Esquire targets a modern, urban man who is style-conscious and successful. Core Values and Aesthetic: The brand emphasizes sophistication, confidence, and contemporary style. The aesthetic is modern, sleek, and possibly incorporating bold design elements.
Evatik
Brand Identity and Target Audience: Determining a specific target audience is challenging without more information. The name suggests a modern, tech-savvy consumer. Core Values and Aesthetic: Innovation, technology, and style could be key values. The aesthetic might be futuristic, minimalist, or incorporating advanced materials.
Fossil
Brand Identity and Target Audience: Fossil targets a youthful, trend-conscious consumer who appreciates classic American style with a modern twist. Core Values and Aesthetic: The brand emphasizes fashion, functionality, and a sense of nostalgia. The aesthetic is a blend of vintage and contemporary elements.
FYSH
Brand Identity and Target Audience: FYSH targets an active, outdoor-oriented consumer who values performance and style. Core Values and Aesthetic: The brand focuses on durability, functionality, and a sporty aesthetic. Expect lightweight materials, flexible frames, and a modern design.
Giorgio Armani
Brand Identity and Target Audience: Giorgio Armani targets a sophisticated, affluent consumer who appreciates luxury and elegance. Core Values and Aesthetic: The brand emphasizes timeless style, impeccable craftsmanship, and understated luxury. The aesthetic is minimalist, refined, and elegant.
Giorgio Valmassoi
Brand Identity and Target Audience: Similar to Giorgio Armani, Giorgio Valmassoi targets a high-end consumer who values Italian craftsmanship and luxury. Core Values and Aesthetic: The brand focuses on elegance, exclusivity,and premium materials. The aesthetic is sophisticated and refined.
HEYELANDER
Brand Identity and Target Audience: Determining a specific target audience is challenging without more information. The name suggests a rugged, outdoor-oriented consumer. Core Values and Aesthetic: The brand might focus on durability, performance, and a rugged aesthetic. Expect materials designed to withstand harsh conditions and a functional design.
Jhane Barnes
Brand Identity and Target Audience: Jhane Barnes targets a fashion-forward consumer who appreciates bold, contemporary design. Core Values and Aesthetic: The brand emphasizes creativity, individuality, and artistic expression. The aesthetic is bold, experimental, and fashion-forward.
Joan Collins, Joan Collins-Titanium
Brand Identity and Target Audience: These brands target a mature, glamorous consumer who appreciates classic Hollywood style. Core Values and Aesthetic: The brands emphasize elegance, sophistication, and timeless style. The aesthetic is classic, glamorous, and possibly incorporating vintage elements.
Jones New York
Brand Identity and Target Audience: Jones New York targets a contemporary, career-oriented woman who appreciates style and quality. Core Values and Aesthetic: The brand emphasizes sophistication, confidence, and modern elegance. The aesthetic is contemporary, professional, and possibly incorporating bold colors or patterns.
Kate Spade
Brand Identity and Target Audience: Kate Spade targets a young, optimistic woman who appreciates playful sophistication. Core Values and Aesthetic: The brand emphasizes color, wit, and feminine charm. The aesthetic is preppy, colorful, and with a touch of whimsy.
Kliik:denmark
Brand Identity and Target Audience: Kliik:denmark targets a modern, conscious consumer interested in minimalist design and sustainability. Core Values and Aesthetic: The brand embodies simplicity, functionality, and environmental responsibility. The aesthetic is clean, understated, and often incorporates natural materials.
L.A. Eyeworks
Brand Identity and Target Audience: L.A. Eyeworks caters to a fashion-forward individual seeking unique,trendsetting eyewear. Core Values and Aesthetic: The brand emphasizes innovation, creativity, and celebrity influence.The aesthetic is often bold, experimental, and reflects the vibrant Los Angeles culture.
Lafont
Brand Identity and Target Audience: Lafont targets a sophisticated consumer who appreciates French luxury and craftsmanship. Core Values and Aesthetic: The brand embodies elegance, heritage, and exceptional quality. The aesthetic is often classic, refined, and incorporates rich materials.
Line Art
Brand Identity and Target Audience: Line Art targets a minimalist, contemporary consumer who values lightweight comfort and modern design. Core Values and Aesthetic: The brand focuses on innovation, comfort, and sleek aesthetics. The aesthetic is often characterized by thin, delicate frames and clean lines.
Marie Claire
Brand Identity and Target Audience: Marie Claire targets a feminine, stylish consumer who follows fashion trends. Core Values and Aesthetic: The brand emphasizes fashion-forward designs and affordability. The aesthetic is often trendy, incorporating popular colors and shapes.
MENIZZI
Brand Identity and Target Audience: MENIZZI targets a sophisticated, discerning consumer who appreciates Italian craftsmanship. Core Values and Aesthetic: The brand embodies luxury, quality, and timeless style. The aesthetic is often characterized by rich colors, intricate details, and premium materials.
Michael Kors
Brand Identity and Target Audience: Michael Kors targets a confident, affluent consumer who values jet-set style and luxury. Core Values and Aesthetic: The brand emphasizes glamour, sophistication, and a strong brand identity. The aesthetic is often bold, stylish, and incorporates signature elements.
Minamoto
Brand Identity and Target Audience: Minamoto targets a cultured, discerning consumer who appreciates Japanese craftsmanship and tradition. Core Values and Aesthetic: The brand embodies precision, quality, and minimalist design.The aesthetic is often characterized by clean lines, natural materials, and a sense of tranquility.
Modo
Brand Identity and Target Audience: Modo targets a conscious, style-conscious consumer interested in sustainable fashion. Core Values and Aesthetic: The brand emphasizes eco-friendliness, innovation, and contemporary design. The aesthetic is often modern, minimalist, and incorporates recycled materials.
Nifties
Brand Identity and Target Audience: Nifties targets a young, trend-conscious consumer seeking affordable, fun eyewear. Core Values and Aesthetic: The brand emphasizes affordability, variety, and playful designs. The aesthetic is often bold, colorful, and incorporates pop culture influences.
NIKE
Brand Identity and Target Audience: Nike targets an active, athletic consumer who values performance and style. Core Values and Aesthetic: The brand embodies innovation, performance, and a competitive spirit. The aesthetic is often sporty, functional, and incorporates athletic design elements.
NW 77TH, NW77th
Brand Identity and Target Audience: Often associated with independent eyewear boutiques, NW 77th offers a curated selection of unique and interesting frames. Expect a mix of established and emerging trends. Core Values and Aesthetic: Further information is needed to determine the brand’s identity and target audience.
Oakley
Brand Identity and Target Audience: Oakley targets an active, performance-oriented consumer who seeks cutting-edge technology. Core Values and Aesthetic: The brand emphasizes innovation, performance, and durability. The aesthetic is often sporty, functional, and incorporates advanced materials.
Oliver Peoples
Brand Identity and Target Audience: Oliver Peoples targets a sophisticated, discerning consumer who appreciates classic Hollywood style. Core Values and Aesthetic: The brand embodies timeless elegance, craftsmanship, and celebrity appeal. The aesthetic is often vintage-inspired, with a modern twist.
Orgreen
Brand Identity and Target Audience: Orgreen targets a contemporary, design-conscious consumer who values unique eyewear and bold colors. Core Values and Aesthetic: The brand emphasizes innovation, craftsmanship, and sculptural design. The aesthetic is often bold, experimental, and incorporates unexpected materials.
Original Penguin
Brand Identity and Target Audience: Original Penguin targets a preppy, classic-oriented consumer who appreciates heritage and style. Core Values and Aesthetic: The brand embodies tradition, quality, and a playful spirit. The aesthetic is often preppy, incorporating classic colors and patterns.
Ovvo
Brand Identity and Target Audience: Ovvo targets a fashion-conscious consumer seeking durable, beautifully crafted titanium eyewear. Core Values and Aesthetic: The brand emphasizes style, affordability, and a wide range of options. The aesthetic is often trendy, incorporating popular colors and shapes.
Polo
Brand Identity and Target Audience: Polo targets a classic, affluent consumer who values heritage and luxury. Core Values and Aesthetic: The brand embodies tradition, quality, and a preppy aesthetic. The aesthetic is often classic, incorporating signature polo motifs.
Prada
Brand Identity and Target Audience: Prada targets a sophisticated, luxury-oriented consumer who appreciates Italian fashion. Core Values and Aesthetic: The brand emphasizes innovation, exclusivity, and cutting-edge design. The aesthetic is often minimalist, modern, and incorporates high-end materials.
ProDesign
Brand Identity and Target Audience: ProDesign targets a comfort-oriented consumer who values functionality, style, and Danish minimalism. Core Values and Aesthetic: The brand emphasizes comfort, fit, and durability. The aesthetic is often modern, functional, and incorporates ergonomic designs.
Ray-Ban
Brand Identity and Target Audience: The world’s most popular brand – Ray-Ban targets a cool, confident consumer who values iconic style. Core Values and Aesthetic: The brand embodies authenticity, heritage, and performance. The aesthetic is often classic, with a rebellious edge.
Scott & Zelda
Brand Identity and Target Audience: Scott & Zelda targets a romantic, nostalgic consumer who appreciates vintage-inspired style. Core Values and Aesthetic: The brand embodies glamour, romance, and timeless elegance. The aesthetic is often vintage-inspired, with a modern twist.
Silhouette
Brand Identity and Target Audience: Silhouette targets a sophisticated, minimalist consumer who values lightweight comfort and modern design. Core Values and Aesthetic: The brand emphasizes innovation, comfort, and rimless technology. The aesthetic is often minimalist, sleek, and incorporates advanced materials.
Superflex
Brand Identity and Target Audience: Superflex targets an active, comfort-oriented consumer who seeks flexible eyewear. Core Values and Aesthetic: The brand emphasizes comfort, flexibility, and durability. The aesthetic is often modern, sporty, and incorporates innovative materials.
Takumi
Brand Identity and Target Audience: Takumi targets a discerning consumer who values exceptional craftsmanship and traditional Japanese artistry. Core Values and Aesthetic: The brand embodies precision, heritage, and meticulous attention to detail. Expect a fusion of traditional Japanese techniques with contemporary design, resulting in a minimalist yet sophisticated aesthetic.
Tom Ford
Brand Identity and Target Audience: Tom Ford targets a sophisticated, affluent consumer who appreciates luxury and opulence. Core Values and Aesthetic: The brand represents glamour, exclusivity, and impeccable style. Expect bold, distinctive designs crafted from premium materials, reflecting a luxurious and indulgent aesthetic.
Trina Turk
Brand Identity and Target Audience: Trina Turk targets a confident, stylish woman who embraces California-inspired fashion. Core Values and Aesthetic: The brand embodies optimism, color, and effortless chic. Expect playful patterns, vibrant hues, and a laid-back yet sophisticated aesthetic.
Vera Bradley
Brand Identity and Target Audience: Vera Bradley targets a practical, feminine consumer who values functionality and style. Core Values and Aesthetic: The brand represents optimism, organization, and personal expression. Expect colorful, patterned designs and a focus on utility, creating a cheerful and uplifting aesthetic.
Vera Wang
Brand Identity and Target Audience: Vera Wang targets a sophisticated, romantic woman who desires elegance and luxury. Core Values and Aesthetic: The brand embodies timeless romance, bridal elegance, and modern femininity.Expect intricate details, luxurious materials, and a classic yet contemporary aesthetic.
Vernon Gantry
Brand Identity and Target Audience: Vernon Gantry targets a classic, conservative consumer who appreciates traditional eyewear. Core Values and Aesthetic: The brand represents heritage, quality, and timeless style. Expect classic shapes, traditional materials, and a refined, understated aesthetic.
Wiley X
Brand Identity and Target Audience: Wiley X targets an active, outdoor enthusiast who demands performance and protection. Core Values and Aesthetic: The brand embodies durability, performance, and innovation. Expect rugged designs, advanced technology, and a functional, utilitarian aesthetic.